03 — BRAND IDENTITY · TERMINATOR · FIRST LIGHT
Brand identity design in Edmonton — logo design, visual identity systems, brand strategy, positioning and messaging that makes your business look like the only rational choice in your category.
THE HONEST VERSION
WRITTEN AFTER A LOT OF REBRANDS
Most identity projects end with a beautiful PDF and no change in the business. Six months later the team is still making slides in whatever font Google Docs opened with, the invoices look nothing like the website, and the logo has been stretched to fit a space it was not designed for.
The failure is almost never the design. It is that the identity was delivered as art rather than as a working system — no rules anyone can follow, no templates for the things staff actually make, no answer for what to do when a case does not fit.
We treat brand as infrastructure. It has to survive being used by people who were not in the room when it was made, on a Tuesday, in a hurry, by someone who has never opened a brand guidelines document.
Good branding is not expensive. Bad branding is. Every time a customer chooses a competitor because your materials look less professional, that is the cost of an identity that was never finished. We build systems, not just logos.
WHAT WE ACTUALLY DO
01 — POSITION
Interviews with you, your team and your customers. What you are actually better at, said in language a buyer would use. This drives every design decision afterwards and prevents the whole thing being a matter of taste.
02 — VOICE
Messaging hierarchy, tone rules, the sentences you use constantly — what you do, who for, why you. Written so a new hire can sound like you in week one.
03 — IDENTITY
Logo and lockups, type, colour, photographic direction, layout grid, iconography. Designed against real applications — a truck, a shirt, an app icon, an invoice — not floated on a white square.
04 — EQUIP
Guidelines short enough to be read, plus editable templates for the things you make weekly: decks, proposals, signage, social. The difference between a brand that holds and one that drifts.
THE SYSTEM, NOT THE LOGO
01 · PALETTE
A working palette — primary, accent, signal and neutral — with contrast checked, not eyeballed.
02 · TYPE
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A type system with a job for every size, from a billboard to a footnote.
03 · VOICE
How you sound
The words you use, the words you never use, and why.
04 · RULES
Guidelines
So the tenth person to touch the brand gets it right without asking.
DELIVERED AS SOURCE FILES · YOURS · NO LICENCE, NO RETAINER TO USE YOUR OWN MARK
WHAT YOU END UP WITH
WHAT IT COSTS
Quoted as a project, not hourly, so the scope is agreed before we start and does not move because something took longer than we thought. Payment in three stages tied to milestones.
How we do it for less
A traditional identity project at this level involves weeks of research, moodboards, concept rounds and revisions, all billed at senior designer rates across dozens of hours. We run the same process with AI-assisted research, concept exploration and asset generation that compresses timelines from weeks to days. The strategic thinking, the positioning work and the design decisions are still made by senior creatives. The production overhead is what disappears.
| Package | What’s included | Edmonton industry standard | Our fee |
|---|---|---|---|
| Refresh | Existing brand tightened. Logo cleanup, type and colour system, short guidelines. | $1,400 – $2,400 | |
| Identity | Full visual identity from scratch. Positioning, voice, complete system, guidelines, core templates. | $3,200 – $6,400 | |
| Brand System | Multi-audience or multi-location. Naming, architecture, extended applications, full template library. | $4,500 – $8,000 | |
| Positioning Sprint | Two weeks. Research, interviews, positioning and messaging only — no design. | $1,200 – $2,200 | |
| Naming | Standalone. Territories, generation, shortlist, trademark pre-screen and domain check. | $1,000 – $2,400 |
Industry standard rates represent what Edmonton identity studios and branding agencies charge in 2026 for comparable scope. The thinking is human. The quality is human. The efficiency is what changes.
The usual trigger is a company that has changed and a brand that has not — you sell something different now, or to someone different, and it shows. Twenty minutes and we will tell you whether that is a refresh or a rebuild, and roughly what each would cost.
Whether you need a complete brand identity for a new business or a quick refresh for a company that has been around for decades, we will tell you honestly what the right scope is.
NOTHING IN SMALL PRINT06 QUESTIONS
?What do I receive at the end?
Editable source files — not flattened exports — plus the guidelines, the type system and the palette, in formats your next designer can open.
?Do I need a licence to use my own logo?
No. You own the mark outright. There is no usage licence, no renewal, and no retainer required to keep using it.
?Can the scope move mid-project?
The price is fixed before we start. If you want to add something later, we quote it separately — the original number does not quietly grow.
?What am I committing to?
Nothing. There are no lock-in contracts and no minimum term. You can stop at the end of any month and take everything with you.
?Who owns the work?
You do, from day one — accounts, source files, footage, domain, hosting and repository, all in your name. Nothing is held hostage if you leave.
?What does the first conversation cost?
Nothing. Twenty minutes, no slides, no deck to sit through. You leave with the first three things we would do whether or not you hire us.
THE REST OF THE STACK
LIMITED · EDMONTON & AREA
Every price below is our own published fee, discounted. No obligation, and the first consultation is free either way.
FLAGSHIP OFFER
Website design and build, domain, and managed hosting in one package. Choose a 1, 3 or 4 year hosting term — the longer the term, the deeper the discount.
$2,200 – $4,000 buildfrom $660 build + hosting
1 / 3 / 4 YEAR TERMS
Book this offer →40% OFF
Technical fixes, on-page work, service-area pages and a fully rebuilt Google Business Profile so Edmonton searches land on you.
$650 – $950/mo$390 – $570/mo
FIRST 6 MONTHS
Book this offer →40% OFF
Lifecycle flows, lead routing, and the reporting that tells you which of them actually produced revenue.
$800 – $1,200/mo$480 – $720/mo
FIRST 6 MONTHS
Book this offer →40% OFF
Updates, backups, uptime monitoring, security patching and speed maintenance so the site you paid for stays the site you paid for.
$35 – $160/mo$21 – $96/mo
12 MONTH TERM
Book this offer →60% OFF
One page, built around one offer, wired to your ads and your analytics. Copy, design, build and tracking included. Usually pays for itself before the campaign ends.
$850 – $1,600$340 – $640
ONE PER CLIENT
Book this offer →35% OFF
A full teardown of Google, Meta, TikTok or LinkedIn: wasted spend, broken tracking, and a 90-day plan you keep either way.
$450 – $700$293 – $455
REPORT IS YOURS TO KEEP
Book this offer →30% OFF
Two weeks to decide what you actually stand for, who you are for, and the words everyone on your team should be using.
$1,200 – $2,200$840 – $1,540
FIXED SCOPE
Book this offer →30% OFF
Strategy, one production block a month, and publishing across your two strongest channels — cut per platform, never reposted.
$400 – $650/mo$280 – $455/mo
FIRST 3 MONTHS
Book this offer →25% OFF
Eight hours, multi-setup, full crew, cinema camera, lighting and sound. The film, the vertical cuts, the stills and every raw file.
$880 – $1,440$660 – $1,080
NEW CLIENTS
Book this offer →25% OFF
Licensed aerial coverage added to a booked production day — exteriors, site progress, property and event work.
$420 – $980$315 – $735
WITH A BOOKED SHOOT DAY
Book this offer →OFFER ON THIS PAGE
30% OFFTwo weeks to decide what you actually stand for, who you are for, and the words everyone on your team should be using.
$1,200 – $2,200$840 – $1,540
FIXED SCOPE
Yes — lock in 30% off