01 — STRUCTURE
Map the decision
Before any design, we map what a visitor needs to believe, in what order, to buy. Page structure follows that sequence. This is why our sites convert and pretty ones sometimes do not.
04 — DESIGN & DEVELOPMENT · GRID ALIGNED · READY
A site that earns its keep.
Web design and development in Edmonton — custom websites built for speed, clarity and conversion. Not templates. Not page builders. Real websites that load fast, look premium, and turn visitors into customers.
BUILT FORCore Web Vitals
OWNERSHIPDomain, host, repo, CMS
LOCK-INNone
THE HONEST VERSION
Most sites are slow, vague, and rented.
WRITTEN AFTER A LOT OF RESCUES
Three things go wrong, and almost every underperforming website we are handed has at least two of them.
It is slow. Half of mobile visitors leave before a heavy page finishes loading, and the ones who stay judge you for the wait. If your site takes more than three seconds to load on a phone, you are losing customers before they see your headline.
It is vague. The homepage says the company is passionate about delivering solutions. A visitor cannot tell what you sell, who it is for, or what to do next — so they do the easiest thing available, which is leave.
It is rented. It lives inside a platform you do not control, on a template you cannot edit, built by someone who will not return your calls. Changing a headline requires a support ticket. Adding a page costs $200.
We have seen businesses in Edmonton pay $3,000 for a site that loads in six seconds, has no SEO, and looks identical to four other businesses in the same city. That is not a website. That is rent on a template you will never own. A website should generate more money than it costs.
WHAT WE ACTUALLY DO
Built to be fast, clear, and yours.
02 — DESIGN
Design for the small screen first
Most of your traffic is on a phone held one-handed. We design there first and expand upward, rather than shrinking a desktop layout and hoping.
03 — BUILD
Make it genuinely fast
Modern build, optimised media, real Core Web Vitals targets tested on mid-range Android over cellular — not on a new MacBook on office wifi. Accessible markup, semantic headings, keyboard navigable.
04 — HAND OVER
Give you the keys
You get the domain, the hosting, the repository, the CMS and a walkthrough recording. Editing a headline takes you ninety seconds and costs nothing.
WHAT WE BUILD AGAINST
Google's thresholds, not our opinion.
LARGEST CONTENTFUL PAINT
< 2.5s
How long until the main thing on the page is actually there.
INTERACTION TO NEXT PAINT
< 200ms
How long the page takes to answer when someone taps it.
CUMULATIVE LAYOUT SHIFT
< 0.1
How much the page moves under the reader while it loads.
OWNERSHIP
100% yours
Domain, hosting, repository and CMS in your name from day one.
CORE WEB VITALS — GOOGLE’S PUBLISHED “GOOD” THRESHOLDS, MEASURED ON REAL DEVICES
WHAT YOU END UP WITH
What you are left holding.
—A site that loads fast on a phone on cellular data, measured and reported—Copy written by us, not left as a homework assignment you never finish—A CMS your team can actually use, with a recorded walkthrough of the parts you will touch—Analytics and conversion tracking configured properly on day one—Technical SEO foundations — structure, schema, sitemaps, speed — done during the build, not sold back to you later—Every credential, file and repository in your name. No hostage situations
WHAT IT COSTS
By scope, fixed before we start.
Fixed-price projects with a written scope. If you want something added mid-build we will quote it separately rather than absorbing it quietly and rushing the rest.
How we do it for less
A traditional web agency builds your site with a project manager, a designer, a developer, a copywriter and an SEO specialist — five people, five layers of project management, five sets of overhead reflected in your invoice. We build the same sites with a smaller senior team and AI-assisted copywriting, wireframing, asset generation and technical SEO setup. The architecture is human. The design decisions are human. The code is human-reviewed.
| Package | What’s included | Edmonton industry standard | Our fee |
|---|---|---|---|
| Launch Site | 4–7 pages. Custom design, copywriting, CMS, tracking, technical SEO. | $2,200 – $4,000 | |
| Growth Site | 10–20 pages. Conversion-focused, integrations (booking, CRM), blog, landing page system. | $2,750 – $5,500 | |
| Custom Build | E-commerce, portals, memberships, custom functionality, complex integrations. | $6,000 – $11,000 | |
| Webpage | Single high-intent page for a campaign. Design, copy, build, A/B variant. | $850 – $1,600 | |
| Care Plan | Hosting, updates, backups, uptime monitoring, monthly edits and a speed report. | $35 – $160/mo |
Industry standard rates represent what Edmonton web design agencies and developers charge in 2026 for comparable scope. You get the same custom-built, conversion-focused website. You just do not pay for the five layers of project management that traditionally sit between you and the people actually building it.
Send us the URL you wince at.
We will run it while you are on the call — speed, mobile, the first ten seconds of the visitor’s experience — and tell you whether it needs a rebuild or three afternoons of fixes. Sometimes it is the second one, and we will say so.
Whether you need a complete website redesign or a single high-converting landing page, the audit tells us the same thing: what to fix first and what it will cost.
NOTHING IN SMALL PRINT06 QUESTIONS
The whole deal, said out loud.
?Where does the site actually live?
On your hosting, under your domain, in your repository, with your CMS login. We do not resell you your own website.
?What happens if we part ways?
Nothing breaks. You keep the code and the accounts, and any developer can pick it up — it is a real site, not a page builder you have to keep renting.
?Is the quoted price the final price?
Yes. Scope and price are fixed before a line is written. Anything added later is quoted on its own.
?What am I committing to?
Nothing. There are no lock-in contracts and no minimum term. You can stop at the end of any month and take everything with you.
?Who owns the work?
You do, from day one — accounts, source files, footage, domain, hosting and repository, all in your name. Nothing is held hostage if you leave.
?What does the first conversation cost?
Nothing. Twenty minutes, no slides, no deck to sit through. You leave with the first three things we would do whether or not you hire us.
THE REST OF THE STACK