01 — STRUCTURE
Rebuild the account
Campaigns organised by how you actually make money, not by how the platform’s setup wizard suggested. Budget follows margin. Wasted spend gets cut in week one, which usually pays for the first month.
01 — PAID MEDIA · LOW ORBIT · ENGINES LIT
Rented attention, bought properly.
Paid media management in Edmonton — Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and every paid channel that can put your brand in front of the right person at the right time.
AD SPENDGoes straight to the platform
MARK-UPNone, ever
CONTRACTMonth to month
THE HONEST VERSION
Most paid accounts are not broken. They are unattended.
WRITTEN BY THE PEOPLE WHO RUN THE ACCOUNTS
We audit a lot of ad accounts — Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads. Almost none of them are catastrophes. What they usually are is abandoned — set up competently eighteen months ago by someone who has since moved on, still spending, still reporting, nobody actually reading it.
The symptoms look the same every time. Budget concentrated in one campaign nobody wants to touch because it once worked. Search terms quietly buying traffic for jobs at your company rather than your product. A conversion action that fires on page load. Creative that has not changed since the last rebrand.
None of that is a strategy problem. It is a nobody-is-watching problem, and it is the cheapest thing in marketing to fix.
Here is what matters: your ad spend should generate revenue, not reports. If you are spending $2,000 a month on Google Ads and cannot tell me what each lead cost or which campaign produced it, the money is being spent — but it is not being invested.
WHAT WE ACTUALLY DO
Four things, every month, without being asked.
02 — MEASUREMENT
Fix what counts as a win
Server-side conversion tracking, offline conversion import where you have a sales cycle, and a definition of a lead that matches what your team would call a lead. If the numbers are wrong, everything downstream is decoration.
03 — CREATIVE
Feed the machine
Modern ad platforms are creative-limited, not targeting-limited. We ship new angles continuously — static, motion, UGC — and retire losers on evidence rather than on how attached anyone is to them.
04 — ITERATION
Turn the dial weekly
Bids, budgets, audiences, placements, landing pages. Small moves compounding, reviewed with you monthly in plain language, with a written note on what changed and what it did.
THE CHANNELS WE RUN
Four platforms, one budget.
01 · SEARCH
Google Ads
Search, Performance Max, Shopping and YouTube — the demand that already exists.
02 · SOCIAL
Meta
Facebook and Instagram — the demand that has to be created.
03 · SHORT-FORM
TikTok
Where a good creative still beats a big budget.
04 · B2B
Expensive per click, cheap per qualified conversation.
SPEND GOES DIRECTLY TO THE PLATFORM · NEVER MARKED UP · NEVER A CUT OF IT
WHAT YOU END UP WITH
What lands in your inbox.
—A dashboard you can actually read, showing cost per lead and cost per sale — not impressions, not reach, not any of the metrics that let agencies sound busy while going nowhere—A monthly note in English: what we changed, what it did, what we are doing next—Full ownership of every account, pixel and asset. They are yours, in your name, from day one—A creative library that grows every month instead of one hero video from last spring—An honest answer when a channel stops paying rent — including telling you to stop spending
WHAT IT COSTS
Management fees, plainly.
Your ad spend goes directly to the platforms — we never mark it up and never take a cut of it. As a rule of thumb, if a management fee is more than about 20% of what you are actually spending on ads, the maths has stopped working in your favour and we will say so.
How we do it for less
Traditional agencies run paid media with large teams — an account manager, a strategist, a creative director, a designer, a copywriter. We run the same accounts with senior talent augmented by AI systems that handle bid optimisation, reporting, creative iteration and performance analysis in real time. The same expertise. The same results. Sixty percent less overhead passed on to you.
| Package | What’s included | Edmonton industry standard | Our fee |
|---|---|---|---|
| Single Channel | One platform, up to ~$5K/mo ad spend. Full rebuild, tracking, weekly optimisation. | $350 – $550/mo | |
| Growth | Two channels, up to ~$15K/mo spend. Adds server-side tracking and monthly creative production. | $650 – $950/mo | |
| Scale | Multi-channel, $15K+/mo spend. Full creative pipeline, offline conversion import, CRO testing. | $1,100 – $1,600/mo | |
| Account Audit | One-off. Full teardown, wasted-spend report, 90-day plan. Yours whether you hire us or not. | $450 – $700 |
Industry standard rates reflect what Edmonton agencies charge in 2026 for comparable scope. Our fees reflect the same senior-level strategy and hands-on management, delivered more efficiently through AI-enhanced workflows. You are not getting less. You are getting the same thing without paying for the inefficiency that traditionally comes with it.
Bring us the account you are quietly worried about.
Twenty minutes. We will open it up with you on the call and tell you the three things we would change first. You keep the list either way — no deck, no follow-up sequence, no obligation.
Whether you are spending $500 a month or $50,000, the conversation is the same: what is working, what is not, and what to do about it.
NOTHING IN SMALL PRINT06 QUESTIONS
The whole deal, said out loud.
?Do you mark up my ad spend?
No. Spend goes directly to the platform at cost. We never mark it up and never take a percentage of it — the management fee in the table is the whole fee.
?What if a channel stops working?
We tell you, and we tell you early — including when the honest answer is stop spending there. As a rule of thumb, once a management fee exceeds about 20% of your actual ad spend, the maths has stopped working in your favour.
?What am I actually billed?
The management fee shown, monthly, plus whatever you choose to spend on ads. No setup fee, no reporting fee, no platform fee.
?What am I committing to?
Nothing. There are no lock-in contracts and no minimum term. You can stop at the end of any month and take everything with you.
?Who owns the work?
You do, from day one — accounts, source files, footage, domain, hosting and repository, all in your name. Nothing is held hostage if you leave.
?What does the first conversation cost?
Nothing. Twenty minutes, no slides, no deck to sit through. You leave with the first three things we would do whether or not you hire us.
THE REST OF THE STACK